SINCE 2004

Rollin’ began as a small storefront in 2004, selling and servicing bikes and cross country skis out of the original Bay and Algoma location. A couple moves later, now centrally located at 485 Memorial Ave, the shop has expanded into downhill skis and snowboards, alongside other outdoor essentials. Since day one, we have been committed to the involvement of our bike and ski communities, as well as fostering a passion for each of these sports among our staff members.


Rollin’ has been heavily involved in Thunder Bay’s cycling community for nearly 20 years, with several employees currently serving on the local bike clubs’ executive boards and trail committee. If you find yourself at a trail-build day, mountain bike race, gravel ride, or just out enjoying the trails, odds are you’ll run into some Rollin’ staff out there too.

We believe that while we are a business, we also exist to constantly help improve the bike and ski scenes in the city; by supporting BlackSheep and TBCC events, fundraising for grassroots ski clubs, or getting involved with ski and board rail jams, we hope to grow the interest in the sports we know and love and encourage a healthy, active lifestyle that takes advantage of the natural beauty in our region and beyond.